What is it ?
The Benefits Of SMS/TEXT Messaging Marketing
In North America, cell phone saturation exceeds 95,which means the majority of your customers have cell phones, and are able to receive a text message.
This includes those who have phones considered to be obsolete and those who do not have data plans; “texting” is a very rudimentary technology and is supported by almost all phone platforms.
- Text Messaging Improves Marketing Efficiency
With text / SMS marketing, you never spend your money delivering your message to an audience who may or may not be interested in your offers.
Since your prospects are qualified as being interested in your offers (they had to opt in to receive them after all), your campaigns are extremely efficient.
No more paying for advertising that your prospective customers may never see.
- Bypass Traditional Advertising
It’s likely your customer is exposed to hundreds of advertising messages daily.
But text messaging completely bypasses traditional advertising and delivers your message DIRECTLY to your customer, who reads almost every single text he or she receives within the average of4 minutes.
This represents an incredible opportunity for your marketing plan.
Text Message Get Read
Average open rates for email hover in the 15-22% range and email is more likely to hit the spam folder before anyone ever even sees it.
On the other hand, open rates for text messaging towers over email at 98% – and most are read within 15 minutes of receiving them.
- High Open Rate
Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read.
When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where emails aren’t.
Subscribers have a choice to open your email.
- High Conversion Rate
With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.
Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.