What is it ?
With search advertising, you create ads and bid on keywords.
One of the locations your ad may appear is the “sponsored links” of search results pages.
Reaching this high-quality, engaged audience will help you to connect with the right customers.
Benefit Of Bing Ads Advertising
Most small and medium-sized businesses see Bing Ads as an afterthought, but they should really consider it sooner.
Bing Ads uses a similar auction dynamic as the AdWords auction, so the advertisers on Bing have numerous benefits from a lack of competition, such as better ad positions and cheaper costs per click.
Of our extensive managed services clients who were advertising on both Google and Bing, we saw that nearly all had lower search CPC’s on Bing, averaging 33.5% cheaper CPC on Bing.
Not only were these clicks cheaper on Bing, but their ads very often were in better positions than their Google counterparts and had higher CTR’s.
Bing Ads Offers More transparency Over Search Partner Targeting
Google offers paid search advertisers two choices at the campaign level: target Google search, or target Google search and search partners.
There’s no in between or alternative. You can’t just target search partners and exclude a particular search partner.
You can’t even see which partner engines are driving traffic to your site.
Bing allows users the flexibility of targeting just Bing & Yahoo, just search partners, or both, at the ad group level.