What is it ?
Search Engine Marketing Is Crucial To Your Success
Today, marketing has changed to online marketing where you can track and control your results, performace, and budgets effectively each step of the way. Search Engine Marketing is the most important aspect of your business to attract potential customers. With Search Engine Marketing also known as SEM, you will drive traffic and brand awareness through Social Media Marketing, Pay-Per-Click Advertising, and Searh Engine Optimization. With SEM, it is important to remember you have two goals. The first goal is to get people to visit your website. The second goal is to have the visitor carry on with an action you like such as buying a products, dowloading a PDF, subscribing to your blog, etc. At Ideal Visibility, we will work closely with you to determine your marketing goals and will draw out a performance proof plan to achieve them!
- Searh Engine Optimization and Pay-Per-Click Advertising also known as AdWords are two of the most popular forms of Search Engine Marketing. The other method for SEM is Social Media Marketing, which is an effective way of getting people to spread word of your brand or service leading to higher visibility. If you are not already using these proven methods for obtaining customers and results, your competitors are ahead of you.
- With your Search Engine Marketing campaign, we will assing you a dedicated Ideal Team Member for proper setup and management. With this personal service you will be able to get ahead of your competiton, understand how important SEM is to your business, and thrive on knowing you will get daily reports, monthly ranking updates, and monthly one-on-one conference calls to insure your advertising dollars are working.
PPC vs SEO vs SMM
So what are the differences between Pay-Per-Click vs Search Engine Optimization vs Social Media Marketing? With PPC, you will get the fastest results because you are literally paying for each click to your website. This is the fastest and most effective way to get visitors to your desired web page. With SEO, we help you prepare and achieve Organic Sarch Engine placement results in attempt to get your website to the first page of search engine result pages. With SEO, this is a long but very rewarding process which will ultimately provide you a greater return on investment. With Social Media Marketing, you are relying on other people on Social Networking Sites to promote your posts, and advertisements. The goal is to go viral with something interesting and hope it spreads in the social community.