Here are the major highlights for this week: Bing releases holiday-focused keywords, Instagram Sponsored contents are making waves and the amazing revelation that most electronics review on Amazon is made up.

Let’s take a look at the major incidences in the digital marketing world – this week

A new platform that uses AdWords API to target TV-connected devices

Do you know that there some new ways you can target Television screens with AdWords API during your campaign? Henceforth – from the 8th day of January, you’ll be capable of targeting TV screens with AdWords API. When you view your AdWords API, a new platform will appear, and this platform will look like this: “CONNECTED TV”. This platform is not meant to replace the old ones (desktop or mobile) it is designed to be an addition to the preceding platforms. The section for this platform is labeled as CONNECTED_TV and as of this very moment, every digital marketing campaigns on sites like YOUTUBE, TRUEVIEW, and BUMPER will target CONNECTED_TV list.

Towards the end of the first half of 2018, Google declared that with TV owners use their televisions to view more than one hundred and eighty million hours of YouTube videos. The connected TVs include:

  1. smart TVs,
  2. AppleTV,
  3. gaming consoles,
  4. Roku,
  5. Chromecast.

Google’s Mobile-first indexing

More than half of the query items that Google returns are from mobile-first indexing.

In a recent blog entry, J. Mueller made known Google’s intentions and his statements gave explanations on their most recent update – mobile-first indexing

Google ought to send you a notice when your website moves to versatile first ordering. In the event that you figure you may have missed the notice, utilize the URL investigation instrument to figure out which sort of specialist is creeping your site.

Good says; disregard any SEO intimidations 

Are you one of the few people that have received negative SEO threats from other companies that are bidding for the same position online? If you are, disregard them. At least that was what John Mueller said.

He mentioned this as a reply to the question he was asked on twitter a week ago. Mueller has genuine reasons for this answer, and a standout amongst the others is the fact that negative SEO is not as efficient as it was in the past. As of now, Google simply disregards backlink Spams instead of penalizing the websites that use them. Therefore, your uncultured rivals can’t intimidate you again.

Newsflash: Most electronics reviews on Amazon are made up.

New research shows that the well renowned Amazon is jam-packed with many retailers that are willing to do anything to ensure sales. Since most customers make purchases with the inclination they get from the reviews they read about a product: a good review is a must have for retailers on Amazon.

These days, most retailers are not ready to do the work that will get them the good reviews for sales. Instead, they have figured out a way to create fake reviews and post them on the review pages of their products.

A customer would see these made up stories – thinking they are genuine – and make a purchase, without realizing that he/she is banking on false comments.

But who’s to blame for the recent revelation that more than 61 percent of electronics reviews on Amazon are lies? The customers that are looking for good reviews for a new product that has just hit the market? The retailers that are desperate to make sales? Or Amazon? Maybe everyone has a share in the blame, or maybe no one is to blame. But sellers on Amazon need to stop this façade and be truthful with their clients because relationships based on lies – are bound to fail.

Regardless of the fact that Amazon has a history of penalizing retailers that use made up stories for their product reviews, the majority of reviews for electronics are still made up. What’s more, the façade is not limited to just electronic sellers. Investigations show that beauty and supplements have 63 percent fake reviews and 64 percent fake reviews, respectively.

Google will now allow post-conversion payments in display campaigns.

This news is huge. Contrary to the way it was before, Google will now allow post-conversion payments: this means that you’ll only be charged for leads that have converted. In the past, Google will charge you for every lead that clicks on your advertisements, regardless of whether they convert or not. But as of now, business owners can now sit back and relax, since they’ll only have to pay for what they’ve earned.

This is how it’s done: you’ll set-up a CPA in the bidding segment of your promotions, then you’ll calculate the product of your CPA and the total conversions gotten from your promotions. The outcome of your multiplication is the amount you’ll be charged by Google.

In the event that you are interested in this bidding strategy, here are some of the things you’ll need to be eligible for it:

 You’ll need a minimum 100 conversions within a time frame of one month.

90 percent of these conversions must happen within one week of the purchaser clicking your advertisements.

Awkward times for Facebook as advertisers express their concerns

In the event that you missed the news this previous week, Facebook supposedly imparted client information to high-tech organizations.

It’s simply the most recent in a progression of outrageous or questionable reports about the online networking mammoth. Facebook’s public relation office worked a considerable amount of extra time in 2018.

In any case, has terrible news about Facebook influenced its capacity to pull in digital marketers? Maybe not.

Marty Weintraub – the pioneer of Aimclear has this to say; “Our customers care more about marketing outcomes than social beliefs, “our collaboration with Facebook is only for their high-performance marketing outcomes. He also said that none of his customers has opposed suggestions to promote on Facebook.

“Despite the fact that these embarrassments are awful for Facebook and instigate a bigger discussion about security and individual data on the web, the greater worry for sponsors is still around performance” – the words of Michelle Morgan.

Fake influencers on Instagram – the sponconners

It would seem that some Instagram clients are claiming to be influencers so they can turn out to be what they’re claiming.

Counterfeit it until you become it, am I right?

Here’s the manner by which it works: a trying Instagrammer takes a picture of a product while he/she is standing next to it. The photograph closely resembles an underwriting of the product. And this makes it an advertisement.

However, no one paid that individual for the advertisement.

So for what reason did the client do it? to act as an influencer. this is what we call a “sponcon.

These individuals trust that, sooner or later, a business owner will come up to them with an offer to back a product.

It’s going on more than you may suspect.

Numerous brands don’t care for sponconning, however. One proprietor of a sunglass organization said that it makes him uneasy when individuals post low-quality supports of his products. That sort of thing could do more harm than good to his business.