Should you use pop-ups or not? As a user, pop-ups could be annoying but as the owner of the website, ads are another way of generating money. What is the right choice?

With numerous websites all around, you’ve probably tried to open a website that is full of frustrating pop-ups.

These sudden and also unwanted blurbs usually come to people asking them to subscribe, download, or sometimes even install a virus.

Although ads aren’t always harmful, they can still be very annoying to those who visit the website.

The nuisance might even reach a point that will completely stop the user from visiting the website again.

Although this might not always be pleasant, ads are still undeniably effective for websites to create conversations with their audience.

According to Sumo, every single pop-up actually gets a 3.09% conversion rate. This is on top of the 10% of pop-ups getting a pretty decent 9.3% click rate.

The best pop-ups out there have even been able to gain a 50% click rate. 

Although you might think that pop-ups are annoying, maybe this is because you haven’t stumbled upon the right ads for the right website.

Here are a few things to steer clear from if you choose to add pop-ups to your website

1. Irrelevant pop-ups

If you’re on a website for cars and a pop-up for anti-viruses come along, no matter how good the pop-up is, you might still get annoyed.

Having the right ads for the right website is more effective than having random pop-ups for your website.

Make sure to pick the perfect additions to your website to avoid becoming inconsistent.

Inconsistency is something very noticeable for people who visit your website. You might want to make sure everything is synchronized.

2. Forceful pop-ups

Pop-ups that come out of nowhere even if they aren’t necessary are definitely a turn off to most people who visit your website.

You wouldn’t want to be simply trying to look for something and have an unwanted ad shoved to your face.

There is a right time and place for pop-ups and a technique some people do is putting a pop-up when you are closing a tab instead of opening one.


3. Multiple pop-ups

One pop-up is enough. There is no need to destroy your own website by making it look spammy and inserting a load of ads here and there even when not needed.

Not every page needs to have a pop-up as well. Although it may be tempting to put another ad here and there, enough is enough.

You do not want to sacrifice the quality of your website for some really short-lived extra ad money, would you?

Ranking on SEO is a great way to help your website become noticed but in order to monetize, you’ll need to make use of ads.

Although not a lot of people appreciate them, once done correctly, ads do the job they were made to do, attract potential buyers.

Of course, you have to be wise with your pop-ups. Make sure to use them wisely!