SEO Issues That Cause Rankings, Search Traffic to Drop
Detecting the reasons responsible for your search results, lesser traffic, and lower SEO ranking might be challenging to detect.
It may have been a Google algorithm update, a website error, or connections that were transmitting traffic, only to list a few instances before abruptly not sending the traffic anymore.
Search Engine Journal shared through further explanations why you may have these problems.
Issues on-site that can trigger rankings to fall
You haven’t been updating the site for a long time
While this depends heavily on your market, frequent improvements to your web are essential to stay successful.
An overview of rivals will show what you may need to do to catch up with the other places in your niche.
But, overall, if your website stagnates without some development at all (content, connections, or some other online advertising activities), you are unable to enjoy the benefits of growth.
While it might benefit to take the long route around and wait years for some traffic, this is a very unusual example rather than a norm. How do you hope to gain some significant competitive advantage if you do not take action?
Your approach could be as easy as regular posting. This is extremely valid if you haven’t made any significant recent attempts on your blog.
Or, to see progress, it could be more complicated, involving a fair deal of hard work.
As a benchmark, if you just blog regularly, fresh material can not be enough to produce the links needed to hold your website alive in your niche.
You will find out just what the rivals are doing to hit the peak of the SERPs by conducting a competitor study.
You have not drastically updated the content
This plays a part in our debate in the continuing updates.
If you haven’t made any adjustments to your content for search engine rankings and traffic, you could shot yourself in the foot.
You could lose ground merely because of being insignificant in competitive niches. You must keep your site updated continuously to compete on the first list.
In this situation, irrelevance implies that you have not modified the platform or adjusted your material at all, rendering it an obsolete and out-of-date outcome on your site.
You’ve changed your site with a new template or layout
Doing so doesn’t actually mean that the traffic would tank if you redesign the web with a new template.
This is particularly valid as you have considered redirects and other problems that may plague your web’s crawl-ability and index-ability.
If the web can’t be crawled or indexed by Google, imagine what is going to happen?
You will also have difficulties with search engine rankings and traffic if you are using WordPress and have not switched off ‘Discourage search engines from indexing this article’ in Settings> Reading during an upgrade.
That’s why it’s important to make your SEO specialist be part of every new project to launch the platform.
There are items that a typical developer does not have their focus on that they should spot.
Although developers can mean well by selecting a headless CMS, the search engine rankings and traffic go if it interferes with simple crawling and indexing.
Having an SEO pro who is well-versed in server-side problems is critical, which can harm your overall SERP results.
You have deleted traffic-driving content
Say that you have embarked on a new audit project for content.
The elimination of thin and duplicate material from your platform is one of the recommendations.
But there is a problem. The audit would not consider whether or not certain pages currently generate traffic, only the content of the pages.
When this occurs, you have a scenario where the content audit is potentially working against you rather than functioning with you. That would definitely hurt your SEO ranking.
Off-Site Ranking Reasons To Fall
There are several off-site causes, as it turns out, that can factor into declines in traffic and rating. That would indeed hurt your SEO ranking.
Deeper digging and correlative research would be needed for this.
For example, if you have dropped a connection from a place that is especially highly trafficked, that will cause the traffic to decline. Let’s get started there.
Removed links from pages
This happens more frequently than you would expect.
If you have a traffic decline, you might want to verify to make sure that before you leap to the conclusion that it could be a punishment, you have not missed a connection or two that sent you that traffic.
Hence, webmasters need to keep their backlinks clean to avoid hurting the website’s SEO ranking.
An excellent approach to evaluate these forms of ties is to learn how to carry out link profile audits and link removals.
A website that connects to you went down
You might be staring at a permanent lack of traffic from that platform if a site connected to you goes down indefinitely.
There are just any way to deter or protect this from occurring.
In terms of connecting acquisition, you’ll only need to swap the site with another one. Or maybe you need to make or improve an SEO-optimized content.
If you learn this, to maximize the traffic, you may have to focus on discovering more places to connect to you.
Sites that connect to you are not receiving traffic any longer
If websites that connect to you have been penalized and excluded from the Google database, you would have lost traffic from certain websites as a result.
This is, sadly, something you will not be able to notice.
This is why it is important that continuing to connect acquisition operations continue to see results as you reach speed bumps like this.
Changes in search engine rankings impacting Google SERPs
Featured or rich improvements in snippet
If you have a featured snippet, rich snippet, or some form of a traffic-driving snippet, if the SERP switches and no longer reveals the snippet, your traffic would collapse overnight.
Similarly, a rival might bring out a resource of higher quality that kicks yours from that coveted snippet.
If several SERPs have shifted, you need to examine them to find out if the disappearance of these vital SERP components was related to your traffic loss.
Audience search behavior shifts
Over time, viewer search behavior will alter, resulting in lesser traffic to a once ranked website.
Because of macro problems, including a global pandemic, or less nefarious stuff such as trending goods or services, something may happen.
Consumers modify their minds and actions. It’s just the beast’s existence.
If you’re going to compete in SEO because of seasonal shifts, you must also be prepared for declines in traffic.
It’s important to remain cool if you’re confronted with a collapse in traffic or search engine rankings. Panicking is not going to improve anyone and can cause matters worse, potentially.
Take a deep breath and consider what could go wrong.
Often, a far easier alternative than addressing a complicated penalty might be the remedy.
It is possible to fix or at least combat any decline in search rankings through a fast, efficient diagnosis.