It’s a proven fact that how you’re feeling has a strong impact on how you process color. Numerous psychological experiments have shown that colors have a major impact on how we view brands. We should both testify to this. McDonald’s, KFC, and Burger King are all fast-food restaurants. What do they have in common? 

Red and yellow are used in their branding, two colors that have been clinically shown to stimulate appetite and make food seem more appetizing. 

Is Psychology of Color A Real Thing?

Color has the ability to impact how people view a brand, a promo video, or other images. These results may be subtle, according to studies, and the research itself is contentious, but there is some evidence that this is a true phenomenon, no matter how minor.

This is influenced by social expectations as well as fundamental psychology.

The color red, for example, is synonymous with power, vigor, and fury. Consider how many different experiences you have for the color red. Some women consider red lipstick to be strong, and a red face is automatically synonymous with rage (if not overheated).

Color is contextual in psychology, as it may be influenced by personal experience, cultural backgrounds, or even personal preference. That said, you and your audience are likely to share a cultural context, so you’ll be able to better understand how they’ll view it. We’ll be looking at color psychology in Western countries, especially the United States and Western Europe, for our data in this article.

Psychology of Color in Content Video Marketing

Color psychology may not be as blatantly effective as the music or text in your videos. Still, it can have a subtle effect. What does this mean in terms of content video marketing?

First experiences are more critical than you would expect.

In her research Impact of Color on Marketing, Satyendra Singh (2006) claims that “up to 90% of the initial evaluation of a product is dependent on color alone.” And, in most instances, the first impression is the most lasting!”

As a result, companies are becoming more conscious about how they colorize and brand their merchandise, blogs, and videos.

Trends, like fashion, come and go; colors are no exception.

Suppose Anna Wintour determines what everyone should wear this year. In that case, Pantone chooses what color brands should use to draw more customers. Since 2000, this institute has been dictating the colour of the year, and their approach has worked so far. “Living Coral” is the hue of the year. This shade of orangey peach can dramatically boost your conversion performance if you’re looking for a theme for your next business film.

It’s all about the environment.

What colors do we usually equate with the start of spring? Pastels, yes! And the colors are the most common on everyone’s Instagram feed during the summer? Green, purple, and blue! The first symbol of the background of your video would be the color you pick.

People are more likely to click on and watch a video that resembles the beach, but using burgundy or mauve to promote a summer themed video will be off-putting.

The gift wrapping is as critical as the gift itself.

The appearance is just as critical as the content in Japanese culture, which is why they package their gifts so beautifully. In brand promotion, the same concept can be followed. How do you intend to convert if the brand can’t show itself uniquely enough in videos? People want to watch a brilliantly color-graded video over a flat slate with a bunch of letters placed on it.

Since videos are more immersive and exciting than plain old text, they have proved to be a valuable weapon in digital marketing services. But don’t skimp on video output and don’t be afraid to use a lot of color.