How to Make Use of Old Content: Republishing for SEO
Let’s say you don’t have a writer at the moment and your website has been going slow lately, here’s a way to rank with old content!
Republishing for SEO purposes can be something you’d opt to do if you don’t really have new content to write about.
This is not always successful but if you do it right, you’ll be able to reap significant results!
Here are three ways that republishing for SEO can help bring traffic:
1. Update old popular content
If you’ve had SEO success in the past, it might be a good idea to update the material that was able to rank.
This way, the SEO spiders might view your content as “new” giving it a bigger possibility to be noticed.
Updating your writeups every once in a while also helps them stay relevant and improve the quality of the material on your website.
Having outdated material does not always work well for your website not just for SEO purposes, but for branding in general.
Make sure that if you’ve written something that was relevant in 2019, update it to become relevant in 2020.
2. Find different angles in previous writeups with potential
Let’s say you’ve found new information about a certain topic you’ve written before, instead of making a whole new writeup about it, you can simply update the old material.
Of course, this depends on the amount of information you’ve found. If you haven’t found a huge quantity of information, you might just want to update your writeup.
Different angles also bring in different keywords which should help SEO find your writeup through different methods.
Different angles also bring in different types of viewers. Of course, you have to make sure that these new angles are relevant.
3. Update the keywords used in underperforming writeups
Check out the performance of your previous articles and see which keywords didn’t quite work out.
You might want to replace those keywords with newer keywords or better keywords with fewer competitors but are still trending.
In case your wondering which keywords to replace underperforming writeups with, you’ll have to do your SEO research.
Republishing old content for SEO purposes
Republishing for SEO purposes is an easier way of optimizing every piece of content put on your website.
It’s pretty standard that not every writeup on your website will perform well but with constant modification, you might just find the right pattern.
Something that works well once might not exactly work again but there’s a bigger chance of it performing better.
If you’re having a hard time expanding your website, spend a little more time in optimizing it.
There are certain techniques that have proven to have a positive SEO effect. Although every website functions differently, there are a few basic SEO tips that work well.
Republishing for SEO is a technique that has proven effective for a number of websites. This is especially effective for the websites that have had SEO success but became stagnant.
SEO, is still trial and error. The good thing about today is that SEO specialists can do the work for you.
SEO is ever-evolving but finding the right pattern is the key to success.