The SEO audits are set to evaluate the status of the website and to identify the issues which the website has in terms of technical scheme, content, organic reach, linking, etc. The SEO audit, however, should also enable the experts discover which are the growth opportunities that should be made use of. More often than not, serious opportunities are not seen, as the key questions have not been asked. Read below which are the proper questions that need to be asked when SEO audits are in on focus.
1. Which Pages are Wasting the Budget?
Often the budget is wasted on websites that are not going to offer good result, since they have error pages, non-existing pages, redirected pages, etc. These are typical issues for websites that have been redesigned or migrated. Sometimes the internal links are point to old URL pages, etc. On other cases, the budget is wasted on tags and meta robots no index tags, usually applied for issues connected with duplicate content.
The SEO audit should concentrate on the pages that are important and are to be properly ranked.
2. Which High Visibility Pages are Redirected or Canonicalized?
Often pages that are well ranked are redirected to 301 or are canonicalized to other pages. These rankings are not fully lost, but their performance is often not as good as in the canonical version. In order to identify that the website owner can go to the Google Search Consoles, select the pages filter from the report on Search Analytics and get a list of the highest organic search visibility pages. Then they can use the Screaming Frog and use the mode “Upload List”. This will answer the question whether the pages are canonicalized or not.
3. Which of the Website’s Best-Ranked Pages Have High or Low Bounce Rate?
The top-ranked pages should be reviewed and all performance issues should be identified, so that the organic search conversions are not hurt. These issues include high bounce rate and low click-through rate. The low click through rate is often result of incorrect title or meta description. The high bounce rate is usually due to content issues and no mobile optimization.
4. Which Best Visited Pages Have Speed Performance Issues?
The page speed analysis should be explored further to provide information about the potential issues that might occur with the ranking pages. The information searched for might include server response time, DOM load time, parsing time, etc.
5. Which Are the Website Competitors Ranking for the In Mobile Search?
Competitive analysis is also part of the SEO audits. As the mobile search has become quite important, such analysis is necessary so that the website gets the maximum of its mobile presence.
6. Which of the Organic Landing Pages are not Internally Linked?
Often the most important pages are not prioritized in the internal linking structure due to architecture issues on the website and they become orphan pages that cannot be seen on the Web crawling process.
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